Does the quality of the content affect the development and profits of the company

Content creation — is an important job that is often underestimated. But why is it so important? High-quality and diverse content can propel a company forward by leaps and bounds. The global changes of 2022 have forced businesses to react quickly, as surviving in the midst of an economic crisis requires radical solutions. The course of action in each individual case depends on the needs and characteristics of the company. In this case, we have proposed the most effective path for scaling and development, which consists of auditing and creating content.

Project aim: take the company to a new level, conduct an audit of the work, create a content strategy that will be flexibly adjusted according to the set goals.

Project goals:

• Conduct an audit of business processes, identify the strengths and weaknesses of the company, and direct work towards improving the winning sides.
• Find an effective strategy that will gradually elevate the company to a new level.
• Develop the company's own media resource that will form a personal brand.
• Create content that will work to promote the company both within the site and on third-party platforms.

Solutions:

Our company's specialists have proposed the following phased work plan, coordinated it with the customer, and implemented it within four months:

• Conducting an audit for clear task setting.
• Demonstrating new capabilities through a detailed presentation.
• Involvement of trends and relevant tools for strategy development.
• Analysis of the target audience.
• Development of a unique value proposition.
• Selection of qualified specialists who can qualitatively implement the assigned tasks.

Results:

During our work with the customer, high results were achieved, as the company's net income almost tripled. This allowed for scaling, opening new jobs, and introducing a completely atypical format of cooperation.

* A non-disclosure agreement (NDA) has been signed with the company. According to its terms, disclosure of the company's name and other confidential information is not allowed.