Ways for development and scaling in the real estate industry

Real estate is an important but complex industry in the year 2022. A CRM system allows companies to handle multiple requests while considering customer needs and business peculiarities. Using a CRM system is essential for companies to stay competitive and maintain their business. 

Based on this case, we suggest ensuring the effectiveness of a company's work after implementing a CRM system.

Project aim: to increase sales, reduce operation duration, and improve conversion rate.

Project goals:

• Determine functionality that is oriented towards a specific business and can easily synchronize with other services while being flexible and secure.
• Efficient organization of business processes through information technologies.
• Tracking potential customers, events, and interactions with consumers, creating a program for document exchange and signature.
• Market value analysis of an object based on data on its condition, location, and other parameters. 

Solutions:

Before our cooperation, the company regularly launched advertisements, sent mailings, and made cold calls. The result was insufficiently effective and expensive. After implementing the CRM system, analytics became transparent, allowing realtors to interact more qualitatively with clients. In addition, CRM allowed the development of a scheme of an individual approach to each client, which also contributed to significant growth in the company's profits.

What questions does the implementation of CRM help to solve?

• Provides the option to choose ready-made functionality for small companies.
• Automates management and distribution processes, invoicing, and reporting.
• Provides the ability to make informed decisions regarding marketing strategies and sales through individual CRM analytics.

Results:

During our cooperation with the client, their profit increased by 42%. The majority of leads came through the mobile application. In addition, the duration of operations has been reduced by 10-12%, which allowed to process a larger number of clients and achieve the desired profit.

* A non-disclosure agreement (NDA) has been signed with the company. According to its terms, disclosure of the company's name and other confidential information is not allowed.