How the tourism business survives in 2022 and continues to develop in 2023

The realities of 2022 have challenged every company. Tourism is the most vulnerable sector. To stay afloat, you need to be especially flexible and use digital tools, thanks to which leading companies manage to preserve the value of their services and jobs for employees.

Project aim: to optimize the company's work, to enable scaling and further growth.

Project goals:

• Implementation of qualitative and quantitative changes through the use and improvement of information technologies.
• Use of network resources to disseminate services that will help tourists obtain necessary information about their location and its attractive features.
• Integration of quality tourism and hospitality through established communication with owners of various types of accommodations.

Solutions:

In order to improve the operation of the company's website, our experts compiled a list of phased works aimed at optimizing the resource. It included:

• Audit of sites of competing firms.
• Modernization of the existing site.
• Increasing the speed of loading the customer's resource.
• Adaptability settings for mobile devices.
• Content optimization and work with filling.
• Setting up advertising campaigns for distribution in each region.

Implementation of CRM system for:

• Control and management of internal company processes;
• Customer accounting, forecasting changes in their numbers;
• Storage and processing of statistical information, etc.

Before our cooperation, the company worked with classical Excel tables. After the implementation of the CRM system, the work became fully automated. Managers receive timely reminders about what needs to be done during a certain period. Communication within the company has been simplified due to simple exchange of information with employees of other offices. Integration with third-party resources for purchasing tickets, booking tours, etc. has also been launched.

Results:

During our cooperation, the client's profit increased by 120%. About 61% of new clients were obtained from search traffic. Despite the negative impact of the war on the activity, the client continued to develop and achieved the desired result by the end of the year.

* A non-disclosure agreement (NDA) has been signed with the company. According to its terms, disclosure of the company's name and other confidential information is not allowed.